ikhtibar A/B li-mawaqi CTA al-affiliate: ma alladhi yuhawwil fi-l-haqiqa

Selin, sani'at muhtawa ta'ami min Eskishihir (52 alfan mutabi'an ala Instagram, 18 alfan ala TikTok), qadhat thamani asabi tukhtabir nafs kubun al-affiliate fi thalath mawaqi mukhtalifa. Kanat an-natija awdah min al-mutawaqqa.

Tasmim al-ikhtibar

Nasharat Selin 3 Reels usbu'iyyan. Al-ithnayn wa-th-thulatha'a kana al-CTA fi as-satr al-awwal min al-caption, al-arbi'a'a wa-l-khamis fi as-satr al-akhir, al-jum'a wa-s-sabt faqat ka-mulsaq Linktree fi al-bio. Al-ahad li-t-tahlil.

Kullu mutaghayyir lahu UTM khass: cap_first, cap_last, bio_sticker. Al-majmu': 48 Reels, hawalay 620 alf mushahada.

An-Nata'ij

Tasalsul wadih ba'da thamani asabi:

- As-satr al-awwal: 2.8% tahwil niha'i (47 tasjilan madfu'an)
- As-satr al-akhir: 1.1% (18 tasjilan)
- Mulsaq al-bio: 0.7% (11 tasjilan)

As-satr al-awwal yatafawwaq ala al-akhir bi-2.5 marratin wa-ala al-mulsaq bi-4 marratin. As-sabab: faqat 22% min mustakhdimi Instagram yadghatun "al-mazid".

Durus amaliyya

Al-CTA ar-ra'isi yantami ila as-satr al-awwal, walakin laysa wahdahu. Afdal usbu' li-Selin jama'a bayna as-satr al-awwal wa-l-akhir wa-mulsaq al-bio: 3.4%. Fakkir fi at-tawdi' ka-sullam la ka-daraja wahida.

Tajannab CTAs qasiya taksir al-jadhb. As-siyagh al-hajina tahfaz as-sard.

FAQ

Thamani asabi takfi? Na'am, p < 0.01.

Yantabiq ala TikTok? La, ikhtibar munfasil.

Ay adawat? Linktree Pro, Instagram Insights, lawhat affiliate thMenu.

هل وجدت هذا مفيداً؟ شاركه.