Caner is a 33-year-old mechanical engineer in Konya who runs his affiliate hustle after his day job. After mapping his week into 7 distinct Google Calendar colors — main job, affiliate sales, demos, admin, family, learning, buffer — he reports a 40% drop in context-switching cost and an MRR of 5,900 TRY (~$175) within four months.
The 7-Color System
Caner's matrix is simple. Tangerine = main job 09:00-18:00, Sage = affiliate sales and outreach, Peacock = demo and onboarding calls, Grape = admin (invoicing, taxes, dashboards), Tomato = family and meals, Banana = learning and podcasts, Graphite = buffer for spillover. He picked these from Google Calendar's 11 built-in event colors, optimizing for contrast so mobile glances stay readable.
Each block title follows a strict format: [color emoji] Category — Specific Output. For instance, Tuesday 19:30-21:30 shows "🟢 Affiliate — 15 LinkedIn outreach DMs." Saturday morning is a 4-hour Grape (admin) block where he downloads commission reports, files them in a tax folder, and reviews dashboards.
14 Hours per Week, Mapped
The weekly distribution is exact: Tuesday 19:30-21:30 (2h outreach), Wednesday 20:00-22:00 (2h content), Thursday 19:30-21:30 (2h demos), Saturday 09:00-13:00 (4h admin and content), Sunday 10:00-14:00 (4h planning and review). Total 14 hours, all reserved on the calendar weeks in advance.
- Each block ends with a 15-minute Graphite buffer to absorb overrun
- Sunday 21:00-21:30 is a weekly review block — actual vs. planned hours
- No back-to-back same-color blocks; he forces a 15-min color switch transition
Why Context Switching Dropped 40%
Before color blocking, Caner's evening Screen Time logs showed 86 app launches in a single 3-hour stretch. Two weeks into the system, the same window dropped to 51 launches — a 40% decrease. He's careful to call this self-reported and not a controlled study, but the trend is consistent week over week.
The mechanism is the "current block what color?" check. When his phone unlocks he glances at the calendar for 30 seconds, names the current color out loud — "right now I'm in Sage" — and closes every app that doesn't serve that color. The visual anchor turns a decision that used to take minutes into one that takes seconds.
FAQ
Isn't 7 colors too many? Caner started with 3 (work, personal, side hustle) but "personal" stayed too vague. Splitting demos from admin and family from learning gave him sharper edges. Five colors is a sane minimum for most.
Does Google Calendar limit colors? Free Google Calendar offers 11 fixed event colors. Workspace tiers don't unlock custom colors. The free plan is enough for this system.
How many hours per week should a side hustle take? Caner hit 5,900 TRY MRR at 14 weekly hours. He recommends not dropping below 10 hours in the first six months — momentum compounds, and below 10 the growth curve flattens noticeably.
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