Burak, 34, sits at his Garanti BBVA branch desk in Ankara Çankaya from 09:00 to 18:30. Then a second life kicks in: 19:00 to 22:00 every weeknight, exactly three hours, he runs a thMenu affiliate operation that signs 2.4 new restaurants per month and pays him a steady 11,800 TRY lifetime MRR. His secret is not genius — it is the clock.
7:00-8:00 PM — LinkedIn DM Hour
After leaving the bank at 18:30, Burak rests for 25 minutes and eats dinner with his wife. At 19:00 sharp he sits at his desk and dedicates the first hour entirely to LinkedIn outreach — 15 personalised DMs to restaurant owners daily. No templates; he references the venue's most recent Google Maps photo or a specific menu pain point in every message.
His prospect list comes from one Sales Navigator filter: "Ankara + Restaurant + 11-50 employees + posted in last 30 days". That filter generates roughly 80 fresh leads per week — over 4,000 names annually with zero scraping tools.
8:00-9:00 PM — WhatsApp Follow-up
Hour two moves yesterday's LinkedIn responders to WhatsApp Business. Turkish restaurant owners rarely open LinkedIn but reply within minutes on WhatsApp. Burak does three things in this 60-minute slot:
- Sends 2-minute voice notes to 3-4 warm prospects from the previous day;
- Shares the thMenu demo URL + the Garanti Pro sponsorship pricing sheet;
- Replies to incoming questions within 90 seconds — slower replies cut close rate by half.
9:00-10:00 PM — Zoom Demo Slot
The third hour is where money is made: a 15-minute Zoom demo with a hot prospect. He averages two demos per evening. At the end of each demo Burak shares his Stripe Checkout link with the 5% discount coupon (KZBURAK20) — and instead of hanging up, he waits, sips tea, watches the owner type in the coupon. This "watch them sign up" technique pushed his month-end close rate from 34% to 58%.
At 22:00 work stops. He spends 30 minutes with family, climbs into bed by 23:00. Without that hard cutoff, weekend burnout would be unavoidable — the routine has held for two years now without a single missed weeknight outside of vacation.
FAQ
Doesn't this conflict with bank employment rules? No. Turkish banking ethics ban competing financial services only — SaaS subscription commissions count as side income. Burak filed a written disclosure with HR and operates under an approved secondary occupation note.
What about exhaustion? Tuesday and Thursday nights he hits the gym at 19:30 for 45 minutes; outreach starts at 20:15 those days. Skipping a day beats sending four lazy DMs.
What does the family think? His wife sees the extra 15 hours feeding the household budget every month; no kids yet. Sundays are 100% offline — work phone goes into Do Not Disturb mode.
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