Affiliate Ceren closed 5 beach bars in Çeşme in just three weeks using a single pitch tool: the thMenu Pro campaign engine. When bar owners asked "Can the 5–7 PM happy hour show automatically on the QR menu?", her answer was one toggle.
What the Campaign Engine Does
Available on Pro tier, the campaign engine applies 5–50% discounts on products or categories and manages start/end times to the minute via menu cron jobs. Triggers include day, hour range, weekday, and date.
The critical edge for busy bar and cafe profiles: no waiter reminder needed. A guest opening the menu at 6:32 PM sees the "Happy Hour: All Cocktails 30% Off" badge appear automatically and vanish at 7:01 PM.
Typical Scenarios
- Happy Hour — Mon–Fri 5–7 PM: cocktails 25% off, beer 15% off.
- Lunch Deal — Weekdays noon to 2 PM: set menu flat $12.
- Seasonal — June 15 to Sept 15: "Summer Special" category boosted.
Each campaign uses an start_at and end_at ISO timestamp with a recurrent flag for weekly repeats. Schedule via drag-and-drop in the admin "Campaigns" page.
The Çeşme Case: 3 Weeks, 5 Bars
Ceren slotted the campaign engine video into her pitch deck. Demoing to bar owners, the closer line was: "At 5 PM, none of your 30 staff have to touch the menu." Three weeks, five contracts, all Pro annual plans; commission flowing through coupon code CEREN20.
Week-one results owners reported: happy hour category order volume jumped 47%, waiter announcement chatter dropped to zero.
FAQ
Is the campaign engine on Starter? No — it's Pro and Platinum only. Starter shows static prices.
What if two campaigns overlap? The system shows the highest discount based on priority rules; overlaps trigger an admin warning.
How are time zones handled? The restaurant's timezone column converts UTC to local; daylight saving is handled automatically.
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