"Featured Today" Banners: Campaign Integration That Converts

A 30-table grill in Konya Karatay placed a "Today's Grill — 15% Off" banner on its menu home screen, and weekly sales of that dish jumped from 47 to 124. Toast POS 2024 data shows featured banners average an 18% click-through rate; when combined with a campaign coupon, order likelihood rises 2.4x. This article covers placement, campaign linking, and A/B test thresholds.

Where the Banner Goes

Heat-map studies show the top 25% of the menu screen carries 72% visibility. Place the banner above the category list — before the "Starters" tab. On mobile, 16:9 ratio works; on desktop, 21:9. thMenu auto-crops responsively, so you upload one master image and ship.

Banner content must obey the one product, one price, one action rule. "Today's grill 245₺ → 208₺, tap to add" converts 3.1x better than vague "See deals" links (Square 2024 retail study). Clarity beats cleverness on a 5-inch screen.

Linking the Campaign

Tapping the banner should land the user on the promoted product detail page — not the category list. In thMenu, when you attach a campaign code to the banner, the discounted price drops into the cart automatically; the customer skips the friction of typing a coupon. In the Konya case, an estimated 34% of conversions would have dropped at the cart step without auto-apply.

• Visible end time: "Until 23:00 today" countdowns drive 22% urgency lift
• Visible stock cap: "18 of 30 portions left" combines social proof with scarcity
• One-click toggle: switch tomorrow's banner in two seconds from admin

A/B Test and Measurement

Give a banner only 7 days. If CTR is below 12%, swap the image or headline; three consecutive weak weeks means the product itself doesn't attract. thMenu analytics reports "Featured CTR" and "Featured → Cart" separately — the second metric clearing 30% proves the banner actually converts, not just attracts curious taps.

Rotate weekly: Monday lunch business specials, Friday evening family menus, Sunday morning breakfast. Running the same banner more than 14 days triggers banner blindness — customers stop seeing it as content.

FAQ

Can I place the banner below categories? Technically yes, but CTR drops from 18% to about 6%. The top slot is mandatory for visibility.

Can I show two banners at once? We don't recommend it. Multiple banners split CTR; a single banner averages 18%, while a pair pulls 7%+6%.

What if the banner and a cart coupon conflict? thMenu applies a precedence rule: the banner coupon overrides cart coupons so the customer gets the best discount.

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