A 60-table restaurant in Antalya's Kaleiçi district built a structured group-pricing offer for parties of 8 or more: a 12-15% discount tied to a fixed set menu. The result was 14 large groups per month and a 9% revenue lift. The decisive design choice: the negotiation language is written down — no improvisation, no haggling, one script for every host and waiter.
Three-Tier Offer Structure
Instead of negotiating ad hoc, the restaurant defined three fixed packages by party size. Hosts present the package directly. If a guest pushes back, staff never bump the discount — they add a small welcome plate worth 2% in cost but 15% in perceived value.
- 8-11 guests: 12% off, 4 main-course choices, shared mezze board included.
- 12-19 guests: 14% off, 5 choices + dessert board + service priority.
- 20+ guests: 15% off + custom table layout + seasonal welcome cocktail.
The Written Negotiation Script
Over phone or WhatsApp, the host reads a single paragraph: "For your party of 8, our set menu is 730 TL per person instead of 850 TL — mezze included, drinks separate. Shall I confirm?" Clear price, clear discount, clear inclusions. The guest never gets the opening to bargain.
Floor staff use the same line. Vague phrases like "let's see what we can do" are banned — they invite negotiation. The replacement: "Our group package is X" in one breath.
Deposits and Reservation Discipline
Parties of 20+ pay a 100 TL per person deposit, eliminating no-show risk. If the deposit is not paid, the reservation is void. The rule is sent in writing on WhatsApp — never verbal. In three months, no-shows dropped from 22% to 3%.
Booking happens through a QR form. The guest previews the set menu, confirms inclusions, and pays the deposit link. Total time: four minutes. Staff stop burning hours on the phone.
FAQ
Doesn't a set menu limit the guest? The set menu offers 4-5 mains — everyone can still choose differently. Only full à la carte freedom is removed.
What if a guest asks for more than 15%? Staff hold the line. The cap is firm; this is a quote, not a haggle. Exceptions stay exceptional.
Which days does this apply? Tuesday-Thursday all sessions, plus lunch the rest of the week. Friday-Saturday dinners stay full price, but the set-menu discipline still applies for group flow.
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