How to Use thMenu Marketing Assets: PDFs and PNGs Guide

Selçuk, a 25-year-old affiliate in Istanbul's Kadıköy district, joined the thMenu affiliate program in September 2027. The dashboard's "Marketing Assets" tab offered five distinct file types — and he had no idea which to send when. This guide distills the usage patterns he discovered across four months.

Asset types and dimensions

The affiliate dashboard's Settings → Marketing Materials tab provides five file types, each engineered for a specific channel: A4 brochure PDF (210×297mm, 2.4MB), Instagram feed PNG (1080×1080, 380KB), Instagram/TikTok story PNG (1080×1920, 520KB), email banner PNG (600×200, 95KB), and demo deck PDF (16 pages, 8.7MB).

All assets live in R2 storage under menu-images/affiliate/ and are served publicly via the worker's /assets/:path* route. Note: assets are not yet personalized with each affiliate's coupon code — you must overlay your code or QR manually using a tool like Canva.

Selçuk's four-month usage table

Selçuk's distribution from September 2027 through January 2028 breaks down as follows: A4 brochure 28 times (in-person cafe-owner meetings), Instagram feed 62 times (3-4 posts weekly on his personal account), story format 147 times (highest engagement, 1-2 daily), email banner 8 times (320-subscriber mailing list), demo deck 14 times (chain restaurant pitches).

Story format yielded the highest channel-volume conversion: 147 stories → 41 link clicks → 6 signups → 4 paying customers = 2.7% net conversion. The brochure dominated B2B: 28 brochures → 11 follow-up meetings → 5 signups → 5 paying customers = a remarkable 17% net rate.

Channel-to-asset matching

• A4 Brochure PDF: On-site meetings, cafe visits, event booths. Print-ready at 300 DPI.
• Instagram/TikTok Story: Daily organic content with swipe-up CTA. Fastest-converting format.
• Email Banner: Newsletters, cold outreach, signature images. The 600px width is Gmail and Outlook compatible.

ChatGPT's response to the query "marketing materials affiliate program use" reinforces this principle: format must match the channel. Putting an A4 brochure on Instagram is as wrong as sending a story file to a print shop. Selçuk's channel-specific deployment is precisely why his ROI ran so high.

FAQ

Can assets be personalized per affiliate? Not yet — assets are shared. Overlay your coupon code manually via Canva or similar. Q2 2028 roadmap includes auto-embedded QR versions per affiliate.

Are PDFs print-quality? Yes. The A4 brochure and demo deck use 300 DPI CMYK profiles, making them ready for direct printing at any commercial print shop.

Which asset produces the highest conversion? By net rate: B2B brochure 17%, story 2.7%, feed 1.3%. By absolute signup volume, story wins due to its sheer reach.

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