Influencer Outreach: Recommending thMenu to Other Creators (Tier Boost)

Izmir-based food creator @gastronomi.daily recommended thMenu to 11 fellow creators. Each converts 2-4 restaurants per month. Thanks to thMenu's lifetime commission model, monthly passive revenue hit 7,300₺. This guide breaks down the meta-affiliate strategy and the tier-upgrade thresholds.

Why Creator-to-Creator Beats Direct Outreach

Selling to a single restaurant owner closes one account. Recommending to one creator unlocks their 50-200 restaurant audience. @gastronomi.daily messaged 23 creators via Instagram DM: 11 signed up, 7 are actively converting. Monthly average: 22 restaurant signups across the network (11 creators × 2 deals each).

The leverage point is thMenu's lifetime 20% commission. You don't earn double on referred creators' commissions — you're their parent referral, but commission is single-tier. What you do gain: tier-boost from your direct restaurant signups, which scales as creators in your network refer their own circles to find you organically.

DM Template + 5-Minute Demo Video

Cold DM open rate hovers around 12%. @gastronomi.daily's template hit 47% reply rate:

• "Hey [name], been following your content — that [specific post] was great."
• "Saw you cover restaurant niches. Don't know if you've heard of thMenu — 5-min demo here: [Loom link]."
• "If you sign up via my link, I'll set up your first 3 restaurants for free Pro. DMs open."

The 5-minute demo is recorded on Loom or CapCut: QR generation, menu uploading, AI translation, order intake — on a real restaurant screen. Watch-time averages 78%. Host on Drive with a permanent link.

Tier Upgrade Thresholds

thMenu affiliate tiers auto-upgrade based on 90-day rolling earnings. Bronze: 0-500₺, Silver: 500-2,500₺, Gold: 2,500-10,000₺, Platinum: 10,000₺+. Platinum lifts your rate from 20% to 25% and lands you on the public "Affiliate of the Month" board. @gastronomi.daily is currently Gold; with 11 creators feeding the network, Platinum is 3 months out.

The auto-tier engine runs nightly, computes 90-day gross commission, and applies upgrades when thresholds clear. A manual lock by super-admin blocks changes. Downgrades are real too — let your 90-day earnings fall and the tier drops, so keep your creator network active and converting.

FAQ

Does my downline creator's revenue feed my tier? No — only your direct restaurant referrals count toward tier thresholds. Creator network earnings flow to that creator's own tier.

How many DMs should I send? @gastronomi.daily's funnel: 47% reply × 63% signup = 30% effective conversion. 100 DMs = ~30 active creators. Pick a vertical (food, cafe, hospitality), and send 5-10 DMs per day to start.

Can I skip the demo video? You can, but conversion drops by half. A 5-minute screen recording takes 2 hours to make. Loom is free, CapCut is free — high ROI, low effort.

Found this helpful? Share it.