Marketing Inside Trendyol Yemek and Yemeksepeti: The 411-Order Playbook

A small manti shop in Ankara's Kızılay district averaged 92 weekly orders on Yemeksepeti. Owner Mehmet ran a three-layer in-app marketing test: a Trendyol Yemek banner ad (300 TL/week), a 2-star ranking upgrade, and a "free soup on first order" combo. Eight weeks later orders hit 411 — a 347% increase.

Banner Ad: What 300 TL Bought

Trendyol Yemek's in-app banner serves the home carousel for selected food categories. The Kızılay shop targeted "home cooking" between 11:30 and 14:00 on weekdays. A 300 TL weekly budget delivered 14,200 impressions, 612 clicks (4.3% CTR) and 78 new orders. Cost-per-click landed at 0.49 TL — twice as efficient as Instagram ads.

The creative mattered: instead of a product photo, the banner showed a price tag (49.90 TL) plus a "free soup" badge. That combination tripled conversion.

Ranking: A Two-Star Lift

The Yemeksepeti algorithm ranks restaurants by rating, order volume, and accept time. Mehmet ran three plays to climb two stars:

• Cut average order-accept time from 3 minutes to 47 seconds
• SMS review reminders pushed review rate from 12% to 34%
• Replied to 14 low-rating reviews with apology plus a re-order coupon

The Free-Soup Hook

"Free soup on first order" lifted basket average from 64 TL to 91 TL. Soup cost just 4.80 TL per serving, but perceived value sat at 24.90 TL. The maneuver dropped customer acquisition cost to 23 TL versus an industry average of 67 TL.

Week-two repeat rate hit 18%. By week eight it climbed to 41%. The habit loop had locked in.

FAQ

What's the minimum banner budget? Trendyol Yemek starts at 250 TL/week, Yemeksepeti at 400 TL/week. Geo-targeting works at district level.

Do free combos kill margin? No — if basket size jumps 42%, the cheap side already pays for itself. Pick a low-COGS add-on.

Which platform is more efficient? Yemeksepeti has volume in Turkey, Trendyol Yemek has lower CPC. Running both in parallel delivers the best ROI.

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