Pro Plan vs. Platinum Plan: Which Features Do You Actually Need?

thMenu offers three tiers: Starter (free), Pro ($29/mo), and Platinum ($59/mo). The recurring question is "Pro or Platinum?" The answer doesn't depend on restaurant type but on operating model. This post lays out the gap and gives you a decision tree.

Feature difference

Pro ($29/mo): unlimited items and categories, QR codes, custom domain, all themes, AI product descriptions, waiter call, bill request, campaign management, likes/feedback, staff PIN, analytics, multi-language.

Platinum ($59/mo): everything in Pro + table ordering, table sessions (QR-locked tables), order tracking screen (KDS), real-time notifications, multi-user session (4-6 guests at one table ordering individually).

The dividing line is clean: Platinum is about taking digital orders at the table. Pro shows the menu and adds interaction; Platinum adds checkout.

Pro is enough when…

• Service-led restaurant: servers take orders; self-ordering would clash with the experience (fine dining, boutique).
• Counter-served: orders go through a till; adding QR would just lengthen the queue.
• Small menu cafe: 30-40 items, customers decide in 2-3 minutes — digital ordering saves no time.
• Quick stays: customers come, order, leave — no prolonged sitting model.

Here Pro covers 90% of needs (waiter call, bill request, campaigns, feedback). The extra $30/mo is wasted spend.

Platinum is needed when…

• Dinner-led, 60-120 minute seating: multiple order rounds; QR self-ordering offloads server work.
• Patio/garden service: server takes 1-2 minutes per table — digital ordering wins back enormous time.
• Group tables: 4-6 guests each adding from their phone changes the social dynamic and ticket size.
• Bar/pub: guests order without leaving the table — game-changer at peak hours.

Here Platinum's extra $30/mo is typically covered by a single busier service per week.

Decision tree: three questions

1. Average dwell time? Under 30 min = Pro. 30-60 min = Pro usually. 60+ min = consider Platinum.

2. Tables per server at dinner? Under 6 = Pro. 6-9 = Pro with careful planning. 10+ = Platinum saves your servers.

3. Are guests willing to order from a phone? 50+ family-restaurant crowd: probably not. 25-45 urban bistro crowd: very yes.

Migration path: start Pro, then Platinum

The right path for most restaurants is to start on Pro and switch to Platinum 3-6 months later once the operational need is clear. Plan upgrade is instant — no data loss, all menu and customer data carries over.

Pro vs Platinum is not a "how big am I" question. It's "what does the customer do at the table?" The right answer translates a paper-difference of $30/mo into a $600-1,200/mo operational gain.

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