A 22-table breakfast spot in Izmir Konak organized its scattered SEO work with this checklist. In four months they completed 78% of the 84 items and grew organic traffic 3.2x. Below: seven categories, 84 total items — and 28 are auto-covered by thMenu.
Technical SEO (12) + On-Page (16)
Technical: 12 items covering Core Web Vitals LCP under 2.5s, mobile-first index, HTTPS, canonical tags, hreflang for 20 languages, robots.txt, XML sitemap, 404 monitoring, redirect chains, image lazy-load, CDN, and compression. thMenu auto-handles LCP, hreflang, sitemap, robots, redirects, image optimization — 8 of 12.
On-page: 16 items — title 60ch, meta 155ch, single H1, H2 structure, Latin slug, alt text, internal linking, semantic HTML, breadcrumb, FAQ usage, anchor text, 300+ word count, three-line paragraphs, 1-2% keyword density, image compression, social cards. thMenu covers title, slug, breadcrumb, hreflang anchors — 4 of 16.
Local SEO (14) + Schema (10) + AI SEO (12)
Local: 14 items — complete Google Business Profile, NAP consistency, category, service areas, hours, 25+ photos, two posts weekly, Q&A, review responses, 30+ citations, LocalBusiness schema, map embed, click-to-call mobile, local sponsorships. Schema: 10 items covering Restaurant, Menu, MenuItem, Offer, Review, AggregateRating, FAQPage, BreadcrumbList, ImageObject, Article. thMenu emits seven schema types plus breadcrumb and menu JSON-LD — 9 of 10.
AI SEO: 12 items — llms.txt, FAQ JSON-LD, 40-60-word short answers, city-neighborhood naming, price range, allergen list, "near me" targeting, citation-friendly format, structured data, GEO meta, multilingual, 90-day freshness. thMenu auto-covers llms.txt, FAQ schema, multilingual, GEO, freshness — 5 of 12.
Content (12) + Backlinks (8) — Total 84
Content: 12 items — weekly blog, category pages, dish stories, chef profile, press releases, video, infographic, evergreen guide, seasonal menu, local events, customer stories, freshness updates. Backlinks: 8 items — local press, food bloggers, association membership, Michelin/TripAdvisor, supplier reverse-links, event sponsorship, podcast, HARO. thMenu auto-covers blog SSG and landing — 2 of 20.
The Izmir cafe completed the 28 thMenu-automatic items in week one, the 14 Local SEO items in one month, schema and AI SEO in two months. Remaining content and backlink work took four months. Result: monthly organic traffic 2.1K to 6.7K (3.2x), Google Business Profile searches 890 to 2,840.
FAQ
84 items feels overwhelming — where do I start? Activate the 28 thMenu-automatic items first (one click), then Local SEO 14 (highest ROI), then AI SEO 12.
Do I need to complete all 84? No — our pilot hit 3.2x at 78% completion. Anything above 60% creates ranking separation.
How long does the full checklist take? Solo: 4-6 months. With a team: 2-3 months. thMenu users skip 28 items at zero effort.
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