White-Label QR Menu Pricing Playbook for Digital Agencies

An agency in Nilüfer, Bursa resells QR menus to 30 local restaurants under the white-label brand "MenuByOrhan." Their offer: $4 setup + $19 monthly, with a 62% gross margin. This playbook breaks down the pricing math, reseller agreement clauses, and the minimum white-label feature set agencies must demand.

Pricing Structure and Margin Math

The wholesale cost is $7.20 per month on a Pro reseller discount. Setup is a one-time $4 for coupon issuance and custom-domain DNS automation. The agency bills the end client $19/month plus $49 setup, netting $11.80 recurring and $45 one-off. Across 30 restaurants that's $5,598 ARR plus $1,350 setup yearly.

The 62% margin holds because the agency bounds support load via a 48-hour first-response SLA tier and a self-service knowledge base. Onboarding follows a 90-minute standard flow: domain wiring, menu import, QR PDF delivery.

Reseller Agreement and Required Features

The contract hinges on four clauses: exclusivity (non-exclusive geographic terms avoid disputes), confidentiality (the platform cannot market to the agency's client list), payment terms (Stripe Connect Express auto-split), and termination (60-day notice with portfolio portability).

White-label admin panel must support: custom logo plus favicon, branded email "from" address (postmaster@menubyorhan.com with SPF/DKIM), branded login URL, and full removal of "Powered by" branding. Without these four, the offer loses credibility instantly.

Custom Domain Automation and SLA Tiers

Each of the 30 restaurants receives a distinct subdomain (e.g. menu.kebapdunyasi.com). The CNAME record is manually added at the client's registrar, with verification completing in 4-15 minutes. The agency confirms automated SSL issuance within 24 hours via uptime monitoring.

• P1 (critical) — site down, orders blocked: 2-hour response, 8-hour resolution.
• P2 (high) — custom domain SSL error, image upload failure: 8-hour response.
• P3 (standard) — UI polish, new language request: 48-hour response, 5-business-day resolution.

FAQ

Is there a minimum portfolio size to join the reseller program? No, but the 20% discount kicks in at 10+ active restaurants; below that, standard Pro pricing applies.

Who invoices the end customer — the agency or the platform? The agency invoices (B2B). The platform sends one consolidated invoice to the agency, with VAT applied per the agency's jurisdiction.

Is removing the "Powered by" footer mandatory under the reseller plan? Yes, the reseller plan permits full removal; standard Pro keeps a faint grey logo in the footer.

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