Afirieito CTA haichi no A/B test: nani ga hontoni conversion suru ka

Eskisehir no fudo kurieita Selin (Instagram 5.2 man, TikTok 1.8 man) wa 8 shukan kakete, onaji afirieito kupon wo 3 tsu no haichi de test shimashita. Kekka wa yosou yori mo akiraka deshita.

Test no setto

Selin wa shu 3 hon no Reels wo toko. Getsu-ka wa CTA wo caption no ichi gyoume ni, sui-moku wa saigo gyou ni, kin-do wa bio no Linktree sticker no mi. Nichiyobi wa bunseki bi.

Kakui ni senyou UTM: cap_first, cap_last, bio_sticker. Gokei: 48 hon no Reels, yaku 62 man saisei.

Kekka

8 shukan no akirakana kaiso:

- Ichi gyoume: 2.8% saishu conversion (47 ken no yuryo toroku)
- Saigo gyou: 1.1% (18 ken)
- Bio sticker: 0.7% (11 ken)

Ichi gyoume wa saigo gyou no 2.5 bai, bio sticker no 4 bai. Riyu: Instagram yuza no yaku 22% shika "tsuzuki wo miru" wo tappu shinai.

Jissenteki kyokun

Shuyou CTA wa ichi gyoume ni, demo soko dake denai. Selin no saiko shu wa ichi gyoume, saigo gyou, bio sticker no kumiawase de 3.4%. Haichi wa hashigo, hitotsu no dan dewa nai.

Kataii CTA wa hook wo kowashimasu. Haiburiddo keishiki wa monogatari wo nokoshimasu.

FAQ

8 shukan de tokei jubun? Hai, p < 0.01.

TikTok demo? Iie, betsu no test ga hitsuyou.

Tsukatta tool wa? Linktree Pro, Instagram Insights, thMenu afirieito dashboard.

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