Irasuto to Shashin: Anata no Resutoran ni Au no wa Dochira?

Isutanburu Cihangir no 14 tebburu no vegan kafe ga Editorial Studio ni irasuto shirizu o iraishita. San kagetsu go Instagram tagu sosu wa 3 bai ni nari heikin kaikei wa ₺220 kara ₺285 ni jousho. Donna fomatto ga donna resutoran ni au ka deta o miyou.

D&AD 2023: Deta ga shimesu mono

D&AD Awards 2023 menyu dezain bumon no 142 fainarisuto o bunseki suru to meikaku na bunkatsu ga miemasu: butikku kafe to fine dining wa 78% irasuto o senkou shi, fasuto kajuaru to kuikku sabisu wa 92% shashin o tsukau.

Riyuu wa shinriteki: irasuto wa "kaishaku sareta aji" o tsutaete kyaku ga taiken o seishinteki ni shoyuu suru. Shashin wa "hosho" o ataeru — McDonald's no kyaku wa kicchiri sara no mikake o shiritai.

Cihangir vegan kafe kesu sutadi

14 tebburu no kafe wa 28 hin no suisai irasuto o ₺850 isso ni irai. San kagetsu go no sokutei kekka:

Instagram menyu tagu wa 3.2 bai ni jousho (shuukan 41 kara 132), fine dining no chikaku ga keisei, heikin kaikei +29.5%. Toushi wa 11 nichi de kaishuu.

Haiburiddo apurochi: itsu mazeru ka

Kajuaru dining bumon (burunchi konseputo nado) de wa haiburiddo moderu ga kinou suru: kategori heddoa wa irasuto, seihin kado wa shashin. Kyaku wa irasuto kara "fun'iki" o, shashin kara "seikakusa" o ukeru.

thMenu de wa ryoupou no asetto o appurodo dekiru, kategori betsu no A/B tesuto o jikkou shite donna fomatto ga jibun no segumento de henkan o ageru ka sokutei dekiru.

Yoku Aru Shitsumon

Irasuto wa moto ga toremasu ka? Cihangir no rei de wa 11 nichi de kaishuu — fine dining nara hai, fasuto kajuaru nara iie.

AI no irasuto wa ki mas ka? Midjourney v6 wa bsesu dezain ni naru ga, shomei sutairu ni wa ningen no irasutoreta ga hitsuyo.

Shashin wa yasuppoku miemasu ka? Puro shashin wa kokyu zone demo kinou suru — mondai wa sutokku imeji.

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