Aepilieiteu CTA baechi A/B test: mueosi sillo jeonhwandoeneunga

Eskisehir-ui pudeu keurieiteo Selin-eun (Instagram 5.2man, TikTok 1.8man) 8 ju dongan gateun aepilieiteu kupeoneul se gaji wichi-eseo test haetda. Gyeolgwaneun yesangbodaman seonmyeong-haetda.

Test seoljeong

Selin-eun jujung 3 gae-ui Reels-reul gyeju-haetda. Wol-hwa-neun CTA-reul caption cheot jul-e, su-mok-eun majimak jul-e, geum-to-neun baio Linktree seuteokeo mansero. Iryoil-eun bunseok-eul wihan il.

Gak byeonsugagye-egiman-ui UTM: cap_first, cap_last, bio_sticker. Chonghap: 48 Reels, yak 62-man jeoja.

Gyeolgwa

8 ju-ui myeongryo-han wigye:

- Cheot jul: 2.8% choejong jeonhwan (yuryo gaip 47 geon)
- Majimak jul: 1.1% (18 geon)
- Baio seuteokeo: 0.7% (11 geon)

Cheot jur-i majimak juribodaman 2.5 bae, baio seuteokeoboda 4 bae anyo. Iyu: Instagram sayongja-ui yak 22%-man caption-eul pyeolchineun "deo bogi"-reul tap-handa.

Silyong-jeok gyohun

Juyo CTA-neun cheot jul-e itorok hago, gironeun ittjima. Selin-ui choego juneun cheot jul, majimak jul, baio seuteokeo-reul jjojigamhayeo 3.4% dalseong. Baechi-neun sadari, dansunhanan dijaegeun aniya.

Hangrakeul kkaeneun CTA-neun pihagi. Habui hyangsigi yiyagireul jaehoreul.

FAQ

8 jueun chungbun-hangayo? Ye, p < 0.01.

TikTok-edo jeokyongdoenayo? Aniyo, beolto test piryo.

Eotteon dogureul sayonghaennayo? Linktree Pro, Instagram Insights, thMenu aepilieiteu daesibodeu.

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