70-Year-Old Grandfather and Grandson Run Affiliate Together in Corum

In the Bahcelievler neighborhood of Corum, a small Anatolian city in central Turkey, 71-year-old retired postal officer Hasan and his 19-year-old grandson Yusuf, a software student, decided over a family dinner to open a joint affiliate account. The combination of grandfather's 40-year social network and grandson's technical fluency produced a story that few imagined possible in a town of 270,000 people.

Two Generations at the Kitchen Table

Hasan spends his mornings at the tea house with retired colleagues and local shopkeepers; he knows every kebab house, pide bakery and manti restaurant in the city center by name. Yusuf has been comfortable with words like PWA, QR menu and dashboard since high school. When the two worlds met, the result was 19 active restaurants in 14 months and a steady monthly commission of 2,700 TRY.

Grandfather has never opened a laptop and rarely answers his phone. The deal is clear: Hasan talks to restaurant owners face to face and builds trust, schedules the demo; Yusuf opens the account, generates the coupon, uploads the first menu and handles all technical support. The commission is split equally each month and goes to Yusuf's university expenses.

Strategy on the Ground

Instead of social media ads used by big-city affiliates, this duo relies on classic Anatolian fieldwork. Hasan visits three shops on weekday mornings between 09:00 and 11:00; Yusuf joins the demo live via the phone screen. The average sales close cycle is 8 days, and conversion rate from in-person visits reaches 38 percent, roughly four times higher than the digital channel average.

Yusuf prepared a simple tracking sheet to keep things organized:

• Restaurant name, owner first name and phone number
• Demo date and 3-day follow-up note
• Initial tier chosen and first month invoice

Trust Across Generations

During demos Hasan does not need to understand the screen. Saying "this boy knows what he is doing, I vouch for him" is enough. After decades of public service, his word still carries real weight with the local merchant class. Yusuf, in turn, refuses to disappoint his grandfather; he tests the system the night before, prepares table cards in advance, and double-checks the menu translation.

This family team model is now spreading beyond Corum. Hasan's retired colleagues are forming similar partnerships with their own grandchildren. Internal thMenu stats show that the 60+ primary referrer plus under-25 operational partner combination generates roughly 70 percent more active restaurants than the average affiliate.

FAQ

Can two people share one affiliate account? Yes. The account holder is one person legally, but operational responsibilities can be split however the family agrees. Commissions are deposited to the account holder's bank, and internal sharing is up to you.

Tax considerations? Once annual commissions exceed 50,000 TRY they must be declared as side income. Pensioners face no double taxation; it is reported as supplementary earnings.

Can elderly affiliates really sell? Field data is clear: age combined with local trust outperforms digital ads in warm-sale conversion, especially with traditional businesses like manti and pide makers where a 60+ reference is decisive.

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