In January 2025, Eren — a 31-year-old senior backend engineer at Trendyol's Şişli office in Istanbul — started affiliate work as a side hustle. By month six his MRR exceeded his net salary; he resigned in month seven and reached 58,000 TRY monthly by month eleven.
Six Months of Parallel Work
Eren ran microservice architecture for Trendyol by day and worked affiliate from 20:00-23:00. The first three months focused on technical blog posts (Next.js plus QR menu integrations) and building a LinkedIn network among Turkish restaurant owners. February commissions were 2,400 TRY, March 5,800, April 11,200.
May and June emphasized SEO content (15 long-form posts) and in-person meetings with Istanbul cafe owners, bringing MRR to 19,500 then 28,700 TRY. Early July hit 32,000 TRY against a net salary of 30,000 — the crossover moment.
The Resignation Threshold: 90-Day Rule
Eren's quit decision was mathematical, not emotional. His threshold required three conditions:
- 90-day average MRR > net salary × 1.1 (10% safety margin)
- Emergency fund: Six months of living expenses in cash (180,000 TRY for Eren)
- Churn check: Active restaurant count climbing three consecutive months (low refund risk)
The May-June-July average was 26,700 — below the bar. August 38,400 and September 44,100 pushed the trailing average to 41,000 by early October, and he resigned. This discipline avoided the classic "I'll quit the first month I cross salary" mistake.
Productivity Surge After Going Full-Time
With no standup, code reviews, or on-call, Eren put 6-7 focused hours into affiliate daily. His first freelance month produced 14 new Pro activations — double his best month while employed.
By month eleven MRR was 58,000 TRY: 142 active restaurants at an average commission of 408 TRY/month. After SGK and tax his net was 47,000 — 57% above his old salary, plus location and schedule freedom.
FAQ
Aren't Istanbul software salaries too high to beat with affiliate? For the first four months, yes — Eren made 2,400 TRY in February. But lifetime commissions compound; by month six he passed salary and kept growing.
What about losing Trendyol stock options? Eren had two years of vesting left, worth roughly 380,000 TRY. The decision relied on a projection that affiliate would cover the loss within 12 months — it actually did by month 14.
Can a non-software engineer replicate this? Yes, but the technical-blog advantage matters. Non-engineers can substitute with face-to-face sales and an existing restaurant-owner network; timelines may stretch to 8-10 months.
Found this helpful? Share it.
Related articles
Why Digital Menus Increase Restaurant Revenue by Up to 30%
Studies show restaurants using digital QR menus see measurable increases in aver…
When a Customer Downgrades, What Happens to Old Features? — The Silent Feature-Drift Problem in SaaS
Most SaaS apps run a single line of code when a customer downgrades — but old fe…
JWT alg-confusion attack — why Supabase's HS256 → RS256/JWKS migration breaks legacy verifiers
Verifiers that never decode the JWT header are wide open to `alg=none` and alg-c…