In the Meram district of Konya, 62-year-old retired literature teacher Suleyman spent twelve months reconnecting with former students who now own cafes and quietly enrolled 12 venues into the thMenu affiliate program. Today he earns a steady 2,400 TRY monthly on top of his pension.
Trust over cold sales
Suleyman's edge is not marketing skill — it is a 30-year teaching network. He visited each former student personally, drank tea, asked about their families, then casually mentioned how a QR menu could solve a real problem he had already heard them complain about.
"They were never just leads to me," he explains. "I would not recommend the platform if I did not believe it would actually help their business." Of 14 cafes visited, 12 subscribed within weeks — an 86% conversion rate that no cold outreach campaign matches.
From 200 TRY to 2,400 TRY a month
Month one: a single subscriber and 200 TRY commission. Month five: five active accounts and over 1,000 TRY. Month twelve: 12 cafes on Pro plans, monthly recurring commission of 2,400 TRY.
Thanks to thMenu's 20% lifetime model, this income persists for as long as each cafe remains subscribed. For a retiree, that compounding stability matters more than peak earnings — predictable monthly cash flow on top of his teacher pension.
Three principles he swears by
When asked what new affiliates should learn from his approach, Suleyman lists three rules:
- Relationship first: sell the friendship before the feature.
- Hands-on onboarding: sit beside them while QR codes and menus are uploaded.
- Monthly check-ins: fix small issues fast, before they become churn.
FAQ
How does a retiree join the affiliate program? Sign up at affiliate.thmenu.com in five minutes; OTP verifies your phone, then you receive a personal coupon code.
How long do commissions continue? Lifetime: 20% of every monthly invoice for as long as the cafe stays subscribed.
Are taxes handled automatically? A 1099-NEC alert fires once annual earnings exceed the $600 IRS threshold; you remain responsible for filing.
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