Adnan, an affiliate pitching Arabic-speaking Syrian-Lebanese restaurants in Antakya, closed 14 customers in 9 months. His case anatomy makes the structural gap between Restomenu and thMenu affiliate programs visible at a glance.
Geography, Currency and Commission Logic
Restomenu is a Lyon-based French SaaS paying EUR-only commissions; Turkish affiliates converting EUR-to-TRY through Wise still average 1.8% conversion loss. thMenu pays 20% lifetime in USD and supports direct USD-to-TRY withdrawals via Wise Business API integration.
Restomenu coupons attach only to Stripe EUR pricing tiers. thMenu lets coupons attach to monthly ($29) and yearly ($290) Pro plans, plus Platinum at $59/$590; refund risk on yearly plans is amortized over 12 months via drip release.
Adnan's Case: Arabic Pitch and Localized Assets
11 of Adnan's 14 customers are Syrian-Lebanese kitchens along the Hatay-Antakya corridor. Restomenu's affiliate panel only ships French and English; thMenu's panel supports 18 languages, with Arabic/Turkish/Kurdish-nuanced PDF flyer variants served from R2 at /assets/affiliate/ar/*.
Adnan uses the mixed Arabic-Turkish term "ad-disi yon QR" instead of "bill QR"; thMenu's templated outreach emails already include these micro-localized variants. On Restomenu, the affiliate must produce their own collateral.
Field Performance: 9 Months, 14 Customers, $1,840 Commission
Adnan's 9-month cumulative numbers:
14 active Pro subscriptions × $29 × 0.20 = $81.20 monthly recurring. Plus 3 yearly Platinum drips at $9.80/mo each pushes the monthly run-rate to $110.60. After 9 months, gross commissions sit at roughly $1,840 with zero refund trigger thanks to drip release on yearly plans.
The same 14 customers on Restomenu (plan price €39 + 15% commission) would produce €81.90/mo gross; after EUR-to-TRY conversion plus European wire fees, the net effective value runs 22% lower per Adnan's field spreadsheet.
FAQ
Does Restomenu accept Turkish affiliates? Yes, but KYC has no native Turkish tax ID field; the EU VAT regex fails and a manual support ticket is required. thMenu supports native Turkish T.C. + tax ID out of the box.
When is commission paid? Restomenu uses net-60 after refund window; thMenu pays net-30 with monthly hold-release cycles. Yearly plans on thMenu drip 1/12 each month — faster short-term cash flow.
Which fits niche markets like Antakya? thMenu wins via Arabic/Turkish marketing variants, USD-denominated commissions and Wise direct rails — yielding the 22% net advantage seen in Adnan's case. Restomenu remains a more natural fit for France-domestic affiliates.
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