Otori Koka Menu Dezain: Honto ni Kiku 3-tsu no Rule

Dan Ariely no Predictably Irrational ni okeru Economist koudoku jikken wa Menu Dezain ni sonomama ouyou dekimasu. Istanbul Beyoglu no 20-table no Pizza-ya ga 3-tsu no rule wo tekiyou shi, Chuukan kakaku Pizza no uriage wo 41% nobashimashita.

Rule 1: Target wa Migi, Decoy wa Hidari

Me wa hidari kara migi e ugokimasu; saisho no kakaku ga anchor ni narimasu. Decoy wo hidari hashi ni okukoto de takai sankou wo uemasu. Ichiban migi ga shisen no saigo no tomaru basho desu.

Beyoglu: hidari Premium Truffle Pizza (22 EUR), mannaka Classic Margherita (7 EUR), migi Special House (14 EUR).

Rule 2: Decoy wa Target no 35-45% Ue

Gyappu ga chiisai (10%) to Decoy ga miryokuteki ni naru. Ookii sugiru (80%+) to mukankei ni naru. Saiteki: 35-45%.

Special 14 EUR, Truffle 22 EUR — 38%. Premium wa kajou, Special wa datou.

Rule 3: Decoy mei ni Premium

Imiteki label ga juuyou desu. Premium, Imperial, Truffle wa Decoy wo betsu category to shite mark shimasu.

• Premium / Imperial / Royal prestige
• Truffle / Wagyu / Saffron koukyuu shokuzai
• Limited / Chef's Reserve kishousei

FAQ

Decoy wa urenakute ii? Hai, 5-10% de juubun.

QR Menu de mo kiku? Hai, motto kikimasu.

Rinriteki? Decoy ga jissai aru kagiri OK.

お役に立ちましたか?シェアしてください。