Geo-push uvedomleniya v radiuse 200m: obedennye akcii dlya restoranov

Na bokovoy ulice prospekta Byuyukdere v delovom rayone Maslak v Stambule restoran "Halil Usta" na 14 mest kazhdyy budniy den v 11:30 otpravlyaet korotkoye push-uvedomlenie na smartfony v radiuse 200 metrov: "Pridi za 30 minut i poluchi 15% skidku na kefte segodnya." Bez ustanovki prilozheniya. Poluchayet kazhdyy, kto skaniroval QR-menu i razreshil uvedomleniya.

Do zapuska obedennaya smena byla 38 stolikov v srednem. Posle: 51 stolik mezhdu 11:30 i 13:00, prirost 34% bez listovok i bez dopolnitelnogo personala.

Pochemu Web Push obkhodit magaziny prilozheniy

Nativnyye iOS i Android uvedomleniya trebuyut otdelnoye prilozhenie i odobrenie stora. Stek Web Push API + Service Worker beret razreshenie pryamo v brauzere pri otkrytii menyu. Odna vyzov — Notification.requestPermission() — dostatochno. V 2026 godu eto okhvatyvaet okolo 92% smartfonov.

Geofence 200m

Brauzery blokiruyut postoyannoe otslezhivanie. Reshenie: sokhranit poziciyu odin raz pri otkrytii menyu, zatem na servere proverit formuloy Khaversina. Cron Cloudflare Workers zapuskayetsya v 11:30. Polnaya zaderzhka: 600 ms.

Soglasie po 152-FZ / GDPR

Geolokaciya — chuvstvitelnyye dannyye. Modal dolzhen ukazat cel, srok khraneniya, triggery. Shablon: "Ispolzuyem vashu poziciyu tolko dlya uvedomleniy ob aktsiyakh, kogda vy prokhodite ryadom. Khranim 30 dney, otzyv v lyuboy moment." Menshe 280 simvolov.

Tekst, kotoryy konvertiruet

A/B testy: zagolovok 36 simvolov, telo 65, emoji + ssylka na vremya. CTR s emoji 7,1% protiv 4,2%. Maksimum 2 push v nedelyu; bolshe — otpiska s 3% na 18%.

Krayniye sluchai Service Worker

Safari Private teryayet podpisku. Android Doze zaderzhivaet 4–6 chasov. Reshenie: proverit otchety o dostavke cherez 5 minut; porog 85%+. thMenu pokazyvayet metriku v dashbord.

Plan vnedreniya

1. Registrirovat service worker
2. Sgenerirovat VAPID-klyuchi
3. Tekst GDPR v modale
4. Pervaya kampaniya — A/B 14 dney
5. thMenu Pro+: Settings → Push Campaigns

FAQ

Brauzery? iOS 16.4+, Chrome 50+, Safari 16+, Firefox.

Nuzhno li ostavlyat vkladku otkrytoy? Net.

Postoyannoye otslezhivanie? Net.

Poleznaya dalnost? 1 km; 200–500m optimum.

Samostoyatelno ili thMenu? Ot 3+ tochek — gotovaya platforma deshevle.

Было полезно? Поделитесь.